Thursday, April 17, 2008

Market your Non-Profit with Apparel

Balancing brand-building with budgetary constraints is a challenge for every marketer, but no where is it trickier than the non-profit sector. Volunteers, donors and staff identify deeply with the mission of the organization and seek to express that identification through logo-imprinted apparel or promotional items like mugs, water bottles or flags.

Using a free organizational merchandise portal from ImprintSite.com, you can offer a wide variety of t-shirts, polos, sweatshirts and logo-imprinted accessories while avoiding the minimum orders, setup fees and bland designs that plague industrial-age merchandise programs.

With our web-based design tools, you can upload your logo and place it on any of our products. Once your store is up and running, we'll manage all merchandising issues. Shoppers will place orders on the website, we’ll collect their money and ship directly to them. They’ll get the exact size, color, and design they want. You’ll have no bulk orders, no inventory to deal with, no set-up fees or penalties for reprint. Our process is a simple one, freeing up your time to focus on more important things.

Our variable-pricing tools give you the opportunity to turn a cost center into a source of new support. Products are assigned a base price, but you can optionally set your own final selling price, with the proceeds returning to your organization.

In addition to ongoing merchandising efforts through ImprintSite.com, Custom Print, LLC can also handle your event or campaign merchandise needs for the busy summer ahead. Offering sweatshop-free apparel, imprinted in as few as 3 days, Custom Print can be your reliable supplier for events.

Tuesday, April 15, 2008

Let Great Merchandise Fuel Your “Word of Mouth” Marketing

A friend’s recommendation is more effective at creating a new customer than any advertising you can buy. To efficiently expand your customer base you need to get your existing customers to tell their friends.

Great merchandise can fuel your “word of mouth” marketing efforts.

ImprintSite.com offers a hassle-free way to develop a merchandising program to increase brand recognition through customized apparel and promotional products.

Monday, April 14, 2008

Limited Regional Rollout Underway

As the director of marketing at a family-owned manufacturing company for the past ten years, I've run into roadblocks while trying to promote my company and products with customized apparel and promotional products. Gigantic minimum orders, oppressive setup fees, sneaky logo prep charges and bland cookie-cutter designs are wholly unsuitable for small and medium-sized businesses.

As each entrepreneur understands, there's an opportunity behind every challenge. Seizing upon that opportunity, we created ImprintSite.com, a hassle-free way to develop a Corporate Identity program to increase brand recognition through customized apparel and promotional products.

It’s never been easier or more economical to start offering a wide variety of Corporate Apparel to both your employees and your customers. With our web-based design tools, you can upload your company logo and place it on any of our products. Once your store is up and running, we'll manage all merchandising issues. Shoppers will place orders on the website, we’ll collect their money and ship directly to them. They’ll get the exact size, color, and design they want. You’ll have no bulk orders, no inventory to deal with, no set-up fees or penalties for reprint. Our process is a simple one, freeing up your time to focus on more important things.

We are currently rolling out ImprintSite.com to select small and medium-sized businesses in Northern Indiana. To proceed with the creation of your free site, just send a high-resolution copy of your logo to webmaster@imprintsite.com. We’ll take care of creating your site and populating it with sample designs for your review. Within 24 hours, we’ll forward login credentials to you, and you can pick the designs to go live with. No corporate merchandise solution is more economical or more responsive.